THE LAST ONE - Cont |
 |
NOTE: This article was to appear in the Aug. '78 issue. |
|
- On a recent trip to Las Vegas, I met some very familiar people for the first time. It was my first Marketing Managers Meeting. My first everythinq--from
making arrangements for the meeting to giving a presentation. I also discovered why some people are managers.
|
- Gene Mascoli, throughout the meeting, stressed empathy between all functions
of Marketing. He emphasized the need to maintain a conscious discipline to DPI's marketing approach.
|
- Bob Shrader presented his plans for penetrating a more substantial market segment by expanding the sales force and providing area management. As Assistant
Vice President of NCR's Data Pathing Systems Division, Bob reiterated Mr. Garcia's "span of control" concepts.
|
- Carl Bell's planetary gear theory of account management successes received a well deserved round of applause.
|
- It was a time for airing differences, swearing profanities, sharing experiences and baring deficiencies. Discussions were heated, the air was
cleared, district managers reports were rosy, and System 15, the 200 (104) Series, and BDM/RDM have surfaced. "Thumper" stayed put, Brandhorst ate humble
pie for breakfast and the Grubbs and the Hofmanns made out like bandits. Managers returned home loaded with action items and light of cash.
|
- To sum up the message of the meeting is to take a lesson from a certain customer's 102 throughput tests: It's time for DPI Marketing to take a lesson
from a certain customer's 102 throughput tests: It's time for DPI Marketing to form a small, tight circle.
|
|
